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Spread after the age of Google Baidu money

Spread after the age of Google Baidu money

Hong Kong, China fought with Google, which left nearly 20% market share among search engine companies compete to become the goal.

In order to occupy the high ground of search marketing for advertisers, Acer Aspire 3000 Battery braved the data at the risk of leakage through a series of marketing tools to allow customers to their brand, audience and even competitors have a better understanding; Baidu also announced a “throw money” programs to improve online advertising alliance to promote sharing ratio, the average increased by 10% to 15%.

This departure from Google’s sadly just a month. Despite a series of customer, advertising alliances marketing strategy coincided with the 2010 Baidu Baidu Union Assembly and Summit, but its intensity is unprecedented for the industry believe that Baidu is not satisfied with 76% market share of users.

“Capture” customers

April 29, 2010, Baidu announced on March 31 at the 2010 fiscal first-quarter results, Baidu first quarter total revenues of 1.294 billion yuan, up 59.6%; net profit of RMB 480 million yuan, an increase of 165.3 percent. The earnings release after the NASDAQ-listed Baidu’s shares in the United States from Google on Jan. 12, 2010 announced the exit of 410 U.S. dollars / share rose to 29 April of 709 U.S. dollars / share. According to data released by Analysys International, Baidu in the Chinese market in the first quarter from the 58.4% revenue share increased to 64%.

According to data released by Baidu, Baidu first quarter, a total of about 221,000 customers, representing growth of 19.5% over the same period in 2009, average household income of 5,900 yuan, compared with the same period in 2009, up 34.1%. Figures show that the phoenix nest switching was successful. Prior to this, in December 2009, Baidu to complete the old PPC-based marketing system to the new marketing Professional Edition “Phoenix Nest” full switch.

“We offer free advertising statistics Baidu, Baidu Baidu Billboard Sinan and other value added services. These products have a feature that is based on the data we have Mass based on preliminary research on the advertisers, medium-term implementation, post-feedback 3 one element of our guidance, real-time behavior of supporting customer marketing side. “Baidu Li Wei, general manager of major account sales told reporters.

Flying in the data now, customer confusion is what the real data is real. “We have 95% of Internet users, daily access to the consumer the most authentic reflection of consumer behavior, such data for any enterprises, can be aware of their position, the market, the consumer where it is. And then matched with more targeted marketing methods and means to achieve the ‘know before you leap’ of scientific marketing. “

For example, companies often based on their market and target consumers choose judging voice. But not necessarily based on accurate data. “Our customers can be informed by Baidu Fujitsu Lifebook T4020 Battery, his target audience is very concerned about the Lin Chi-ling, Lin Chi-ling on the brand you choose to help effect is very high, we will recommend to our customers choose to do endorsements Lin Chi-ling.” Wei said.

In fact, after Baidu can provide customers with similar services, but at that time the client requests, then Baidu staff to push the required data and submit the report sent to each other. Now, each of Baidu’s paid customers can enter their own client accounts, passwords, queries, can be real-time access to relevant information.

For Baidu speaking, it may be faced with some data loss and leakage. But even so, the viscosity can make more quality customers, but also enough to make a go Baidu.

“In addition, advertisers can also be part of the implementation of data monitoring and analysis, full optimization of the entire marketing process.” Wei said, “to Mercedes-Benz S-Class, for example, target groups listed celebrities and successful people locked in, by setting ‘Mercedes’, ‘Mercedes-Benz S-class’ and the rival brands as the key words, to capture potential customers. But in the course of using Baidu data tools, the user’s browsing behavior on the sample and active long-term tracking page found, the search concerned Benz Users will be more concerned about Cartier jewelry, then the ‘Cartier’ are incorporated into the ranks of recommended key words. “

Caesar cash money flow

“This series of tools to catch Baidu’s VIP clients is brand advertisers, their Internet portal or Baidu and other media advertising, the effect, the amount of difference is not significant. While Baidu launched value-added services, is to tell the advertisers, This is my difference, other places not so accurate. to ensure that advertisers rely on Baidu data, bundled in their own platform, existing advertisers will not be lost, other advertisers want to use the data will come. “Yi Analysys International says senior analyst Zhi.

In fact, the large customer profit contribution for the search engines much of their marketing budget and marketing of a more systematic assessment of the effect, but after Google co-operation with the major advertisers are more stable. “It makes you want to compete for customers in the various Google search engines are eager to.” Zhi said, Google’s servers into Hong Kong, this part of advertisers, Google has not completely lost. But they are in swing states, in considering the effect HP pavilion ze4400 Battery Google’s marketing, there are uncertainties, may at any time to stop, a lot of singers in the budget drawn from the valley.

An Internet veteran, said that once all the tools and strategies Baidu by expanding the number of advertisers and scope of the equivalent through their own ways to enhance the search engine’s ARPU value (obtained from the average revenue per user).

Baidu’s determination also is not only to advertisers. Baidu CEO Robin Li said the data, Baidu 2008 Year to advertising alliance website 300 million yuan, 700 million yuan in 2009, this year will further enhance the alliance partners into the proportion of 10% to 15%.

“In the future there may be more than 80% of the share ratio.” Baidu, senior vice president Shen Hao Yu said that Baidu will be a media platform for direction, a search-centric media, polymer, and means that increase investment in order to enhance the alliance partners of traffic liquidity.

If the strategy for large advertisers can generate economic effects, then the members of the Union “generous” contributions to flow and thus can be thought Baidu revenue.

Baidu Baidu Union is the Internet traffic of various sites for gathering up important business cash flow. Site can be Baidu’s code into web site for analysis of website page content Baidu, and with the theme of the most relevant ads to the site corresponding page, site owners can get the appropriate share from Baidu.

“The Alliance members and advertising, decided Baidu in addition to their advertising than the number, and earnings this great relationship.” Zhi said.

In addition, Baidu Union has also increased its support of coalition partners, according to the different stages of alliance partners provide a range of differentiated services. In fact, Google had the power of the web alliance should not be underestimated. But with the withdrawal of mainland China, the mainland market has produced a network alliance “turbulence.” Competition for large HP pavilion dv6000 battery with the same is incorporated Baidu throw money means rich.

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