Swing Set Recall
I have two questions here. I’m stuck on the way to answer them, for marketing class.?
4. A salesperson at Greenwald Pontiac tells Patrick Dunnavan that the Bonneville is one of the most reliable GM cars ever made. Patrick, however, has just heard about a second GM recall for this model. His most likely response will be to
a. buy the Bonneville
b. forget the information from the salesperson
c. ignore the recall as a fluke
d. focus on positive aspects of the Bonneville
e. cease shopping for a car at this time
The correct answer is and why?
5. John is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. John is experiencing
a. attitude formation
b. belief assessment
c. role inconsistency
d. cognitive dissonance
e. information search
The correct answer is and why?
#4 correct answer is E. he will not buy a car right away.
When someone goes to a car dealership they are ready to buy. and will buy within the month. The salesman has lost the customers trust because he is trying to sell the Bonneville based on it’s reliability, yet it has been recalled for defects twice. contradicting what he is saying, So he will not buy the Bonneville because he can’t be certain of it’s reliability, and he will not ignore the recalls as flukes. As for the positive aspects of the car he will only focus on the recall issue. The sale is lost, the salesman has been discredited.
#5 correct answer is d cognitive dissonance
He wants the clubs but can’t decide if it is the right thing to do. He knows that he should consider his families needs before his own. And is hesitating on purchasing the clubs, because he knows it is the wrong choice.
Just A Kid Part 2
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